Campus Marketing Case Studies
Campus marketing case studies from College Marketing Co.: real campaigns for Canon, Amazon, Coca-Cola, L'Oreal Paris, Harvest Snaps, Follett, and more. Every campaign drives engagement, loyalty, and measurable results on campus.
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All case studies
- Canon IVY CLIQ - National Campus Tour · 101 activations across 40 campuses
- Amazon - Campus Pickup and Locker Activations · Turning campus lockers into a habit
- Coca-Cola - Campus and Community Sampling · 27 activations, from campus quads to the Kentucky Derby
- L'Oreal Paris - Campus Beauty Activations · 18 activations across 15 campuses
- Harvest Snaps - Fall Campus Sampling Tour · 44 activations across 15 campuses in one semester
- Follett Higher Education Group - Campus Welcome Week Street Teams · 61 welcome week activations across 24 campuses
- National Campus Activation Tour · Bringing Brands to Campus at Scale
- Energy Drink Campus Rep Program · Student-Powered Brand Growth
- Sorority Beauty Brand Partnership · Greek Life Meets Glam
- Welcome Week Snack Brand Takeover · First Impressions That Last
- Campus Rec Center Fitness Activation · Fuel Your Workout, Fuel Your Mind
- Finals Week Study Break Sampling · Power Through Finals
- Tech Brand Campus Rep Program · Students Leading Innovation
- Fashion Brand Campus Influencer Network · Style Starts on Campus
- Fraternity x Sports Brand Partnership · Brotherhood Meets Brand Power
- Panhellenic Wellness & Self-Care Campaign · Empowering Campus Wellness
- Dining Hall CPG Sampling Campaign · Meet Students Where They Eat
- Campus Coffee Brand Morning Blitz · Fuel the All-Nighter Recovery
- Spring Break Beach Brand Activation · Spring Break. Brand Break.
- Spring Break Resort Takeover · Own the Break
- SEC Football Tailgate Series · Tailgate Like a Champion
- Big Ten Basketball Arena Activation · Court-Side Brand Impact
- Homecoming Weekend Brand Blitz · Welcome Home, Welcome Back
- Campus Esports Tournament Series · Game On, Campus
- Campus Green Initiative Activation · Sustainable Brands on Campus
- Move-In Day Brand Welcome · Welcome to College, Welcome to Us
- Campus Concert Series Sponsorship · Live Music. Live Marketing.
- Visible - Season-Long Wireless Street Team Program · Wireless Made Simple
- Follett Higher Education Group - Campus Welcome Week Street Teams · Turning move-in week into bookstore traffic
- BYOMA - Ulta Beauty Product Sampling Tour · Barrier Care Made Simple
- Buffalo Wild Wings GO! - East Village Street Takeover · Urban Brand Ambassador Blitz
- Durex Milwaukee Street Team Activation · Bold Engagement, Bold Results
- Wagamama - Multi-City Street Team Blitz · Guerrilla Marketing Meets Asian Soul Food
- Qwick - SXSW Street Team Activation · Staff On Demand
- Skinny Mixes - NYC Street Sampling Blitz · 15,000 samples across Manhattan in days
- Adidas - Street-Level Sports Marketing · Impossible Is Nothing
- Merrell Outdoor Activations · Trail Tested
- ComplexCon Las Vegas · Entertainment
- Cirque du Soleil - Dallas Street Team Takeover · Guerrilla Tactics at the State Fair of Texas
- MrBeast Feastables - Street Sampling Tour · Better Ingredients, Better Chocolate
- Clarins - Multi-Market Product Launch Tour · Plant-Powered Beauty
- Peelz California Mandarins - National Grocery Road Tour · A branded citrus truck, 51 stops, 29 cities
- Waiakea Water x Aaron Judge Opening Day · Pure Hawaiian Hydration
- Premier Protein National Sampling · One million samples, nationwide
- Boss Coffee US Launch · 100,000 samples behind a US beverage launch
- Avail Car Sharing - Chicago Street Team · Mobility
- Kendra Scott · Beauty & Retail
- MAC Cosmetics - Powder Kiss National Launch · All Ages, All Races, All Genders
- The Woobles - Woobles Wagon Tour · A mascot-led mobile sampling tour
- Topps - NHL All Star Beach Fest · Collect the Moment
- GoPuff · Technology
- Libon NYC Brand Ambassador Launch Campaign · Connecting Communities, Building Brands
- Lyft - Multi-Market Experiential Activations · Your Ride Awaits
- Grubhub - NYC Street Team · Delivering Happiness
- Meijer Brand Activations · Midwest Retail Excellence
- Hard Rock Miami · Entertainment
- American Bike Ride · Events & Sports
- Starbucks Brand Activation · Inspiring Connection
- Bio Me · Health & Wellness
- Clif Bar National Marketing · Adventure Fueled
- Brooklyn Magazine Events · Brooklyn Culture
- Peelzon Skincare Launch · Reveal Your Best Skin
- Culinary Dropout - Ashford Crossing Launch · Comfort Food Revolution
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