Panhellenic Wellness & Self-Care Campaign

Empowering Campus Wellness

Campaign Highlights

Overview

College Marketing Co. partnered with a wellness brand to launch a campus-wide self-care initiative through Panhellenic councils at 20 universities. We organized wellness retreats, self-care product sampling at chapter meetings, and mental health awareness events during Stress Less Week. Sorority social media chairs amplified the campaign organically, generating authentic endorsements that spread widely across social platforms.

Project Details

Category

Greek Life Marketing

Industry

Health & Wellness

Services

Markets

Date

Spring 2026

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