Fashion Brand Campus Influencer Network

Style Starts on Campus

Campaign Highlights

• Campus Influencers: 150 Students
• Attributed Sales: Measurable
• Student Content: Widespread
• Customer Growth: Measurable

Overview

College Marketing Co. built a campus influencer network of 150 fashion-forward students for a DTC clothing brand. Student influencers styled outfits, created lookbook content, and hosted pop-up styling events at their dorms and campus centers. Each influencer received a personalized discount code, driving trackable sales. The program delivered measurable, attributable revenue and built a loyal Gen Z customer base across 40 campuses.

Project Details

Category

Student Ambassador Programs

Industry

Fashion & Apparel

Services

• Influencer Recruitment
• Content Strategy
• Pop-Up Styling Events
• Affiliate Tracking

Markets

• FIT NYC
• Parsons
• SCAD
• University of Southern California
• Loyola Marymount

Date

Spring 2025

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