L'Oreal Paris - Campus Beauty Activations

18 activations across 15 campuses

Campaign Highlights

• Activations: 18
• Campuses: 15
• Program Span: 2 Years
• Format: Sampling and giveaways

Overview

L'Oreal Paris wanted its products in the hands of college women at the moment they are forming lifetime brand habits. College Marketing Co. staffed 18 campus activations across 15 universities in 2017 and 2018, including UCLA, USC, NYU, UC Berkeley, UC Davis, UC Irvine, UC Riverside, Cal State Long Beach, Montclair State, the University of Florida, and the University of Houston. Our ambassadors ran product sampling tables, shade matching and application help, and branded tote giveaways on the quads and plazas students cross every day.

Project Details

Category

Campus Marketing

Industry

Beauty & Fashion

Services

• Campus Marketing
• Product Sampling
• Brand Ambassadors

Markets

• UCLA
• USC
• NYU
• UC Berkeley
• UC Davis
• UC Irvine
• UC Riverside
• Cal State Long Beach
• Montclair State
• University of Florida
• University of Houston

Date

2017 - 2018

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