Sorority Beauty Brand Partnership

Greek Life Meets Glam

Campaign Highlights

• Sorority Chapters: 120+
• Chapter Engagement: Strong
• Samples Distributed: 45,000+
• Reporting: Per-Campus

Overview

College Marketing Co. orchestrated an exclusive beauty brand activation targeting Greek life communities at 30 universities. We partnered with sorority chapters for product launch events, hosted makeup masterclass nights at chapter houses, and activated brand pop-ups during Greek Week festivities. The campaign drove strong engagement across sorority chapters and generated a wave of authentic, influencer-style content from members, supported by targeted product sampling and per-campus reporting.

Project Details

Category

Greek Life Marketing

Industry

Beauty & Skincare

Services

• Greek Life Partnerships
• Chapter Event Hosting
• Influencer Activation
• Product Sampling

Markets

• University of Alabama
• University of Georgia
• Ole Miss
• Clemson
• Penn State

Date

Fall 2025

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