44 activations across 15 campuses in one semester
Harvest Snaps had one fall semester to get a better-for-you snack into student routines, so the tour had to move fast and cover ground. College Marketing Co. staffed 44 activations across 15 campuses in fall 2022, including UCLA, USC, UC Berkeley, UC Irvine, Carnegie Mellon, Georgetown, the University of Maryland, Pitt, UNLV, the University of Tampa, West Virginia, and the University of Denver. Ambassadors sampled on quads and high-traffic walkways where foot traffic peaks between classes, and filed photo reporting from every stop. The semester closed with more than 1,100 documented photos of students holding the product.
Campus Marketing
Food & Beverage
Fall 2022