Meet Students Where They Eat
College Marketing Co. executed an innovative dining hall sampling campaign for a CPG brand at 30 universities. Our teams set up tasting stations at campus dining facilities during peak lunch and dinner hours, offering students free samples of new product lines paired with digital coupon distribution. The campaign drove measurable retail interest through campus-wide coupon distribution and provided the brand with valuable taste-test feedback from over 60,000 student participants.
Campus Sampling
Consumer Packaged Goods
October 2025