Turning campus lockers into a habit
Amazon had the lockers on campus. What it needed was students who knew how to use them. College Marketing Co. staffed activations at Amazon campus pickup locations, including Amazon at Cincinnati, where our ambassadors walked students through ordering online and collecting on campus, ran photo moments at the locker wall, and handed out product samples to build the routine. The work ran inside the same multi-year campus program as our Canon tour, so the same trained teams carried both brands through 101 activations.
Campus Marketing
Technology
2017 - 2020