Welcome Home, Welcome Back
College Marketing Co. activated during homecoming weekends at 15 major universities, targeting both current students and returning alumni. Our teams ran branded activations at homecoming parades, alumni tailgates, and campus festivals. The dual-audience approach allowed brands to reach engaged alumni alongside students, creating unique intergenerational marketing moments that resonated across demographics and drove significant social sharing.
College Sports & Tailgate
Multi-Category
October 2025