Welcome to College, Welcome to Us
College Marketing Co. activated during move-in day at 25 universities, positioning brand ambassadors at residence hall entrances and parking areas. Exhausted freshmen and their families received branded welcome bags containing snacks, toiletries, and campus essentials along with product samples and coupons. The high-emotion moment of move-in day created lasting positive brand associations, with strong brand recall among surveyed students weeks later.
Campus Activations
Multi-Category
August 2025