27 activations, from campus quads to the Kentucky Derby
Coca-Cola asked for reach in the places students and fans already gather, and College Marketing Co. staffed 27 activations to deliver it between 2017 and 2019. On campus that meant sampling teams and branded vehicle activations at Ohio State, the University of Kentucky, UNC Chapel Hill, the College of Charleston, Livingstone College, and the University of Akron. Off campus it meant the Coca-Cola Love Tour photo experience, community sampling in Virginia Beach and San Jose, and event teams working the Kentucky Derby and Cincinnati Reds games. Same crew standard, whatever the venue.
Campus Marketing
Food & Beverage
2017 - 2019