First Impressions That Last
College Marketing Co. partnered with a major snack brand to dominate Welcome Week at 40 universities. Our teams set up branded sampling stations at orientation events, move-in day locations, and first-week activities. Freshmen and returning students received branded welcome kits containing product samples, coupons, and campus survival guides. The activation reached students across all 40 campuses during the critical first week of school.
Campus Activations
Food & Beverage
August 2025