Campus Coffee Brand Morning Blitz

Fuel the All-Nighter Recovery

Campaign Highlights

• Campuses: 20 Universities
• Coffees Sampled: 75,000+
• Branded Cups Given: 30,000+
• Brand Sentiment: Positive

Overview

College Marketing Co. deployed street teams across 20 university campuses for a specialty coffee brand's morning sampling blitz. Teams stationed at campus entrances, bus stops, and lecture halls between 7-10 AM distributed free cold brew and iced coffee samples with branded reusable cups. The activation targeted the crucial morning commute window and earned strongly positive brand sentiment among students who participated.

Project Details

Category

Campus Sampling

Industry

Beverage

Services

• Morning Sampling Blitz
• Street Teams
• Branded Merchandise
• Social Activation

Markets

• Boston University
• NYU
• University of Washington
• UCLA
• University of Denver

Date

September 2025

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