Spring Break Resort Takeover

Own the Break

Campaign Highlights

Overview

College Marketing Co. managed a full resort takeover for a sunscreen and skincare brand during peak spring break season. Our team staffed branded cabanas, hosted sunset yoga sessions, and distributed product samples at the pool and beach. Brand ambassadors in custom apparel created an unmissable presence, while QR-code activations drove students to exclusive spring break playlists and discount codes. The campaign drove a measurable rate of sample-to-purchase conversion.

Project Details

Category

Spring Break Promotions

Industry

Beauty & Skincare

Services

Markets

Date

March 2026

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