SEC Football Tailgate Series

Tailgate Like a Champion

Campaign Highlights

• Game Days: 48 Events
• Fan Reach: Multi-Stadium
• Brand Recall: Strong
• Social Content: Widespread

Overview

College Marketing Co. dominated the tailgate scene at 12 SEC football stadiums throughout the fall season. Our branded tailgate zones featured product sampling, lawn games, photo booths, and giveaway activations that drew thousands of fans before each game. The campaign targeted the passionate college football fanbase during the highest-engagement moments of the weekend, achieving remarkable brand recall and driving significant social media content creation.

Project Details

Category

College Sports & Tailgate

Industry

Food & Beverage

Services

• Tailgate Zones
• Game Day Sampling
• Photo Booths
• Giveaway Activations

Markets

• University of Alabama
• LSU
• University of Georgia
• Auburn
• Ole Miss
• Tennessee

Date

Fall 2025

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