101 activations across 40 campuses
Canon needed college students to actually hold an IVY CLIQ instant camera, not just see an ad for one. College Marketing Co. staffed the national campus tour that made that happen: 101 activations across 40 campuses between 2017 and 2020, from UCLA, USC, and Berkeley to Ohio State, Penn State, NYU, Michigan State, Purdue, Duke, and Georgia Tech. Our brand ambassadors ran hands-on demos, campus photo-op walls, and contest giveaways where students shot a picture, printed it on the spot, and walked away with it stuck to their laptop. Every print carried the brand off the quad and into a dorm room.
Campus Marketing
Consumer Electronics
2017 - 2020