Big Ten Basketball Arena Activation

Court-Side Brand Impact

Campaign Highlights

• Arenas: 10 Big Ten Venues
• Fan Reach: Multi-Arena
• Reporting: Per-Venue
• Samples Given: 100,000+

Overview

College Marketing Co. partnered with a major sports drink brand to activate inside 10 Big Ten basketball arenas during conference play. Our teams managed branded hydration stations, ran halftime sampling events, and hosted post-game giveaways. The activation positioned the brand directly in the high-energy arena environment, reaching fans across all ten arenas throughout the season and driving measurable retail interest through tracked coupon redemptions.

Project Details

Category

College Sports & Tailgate

Industry

Beverage

Services

• Arena Activations
• Halftime Events
• Hydration Stations
• Coupon Distribution

Markets

• Michigan
• Ohio State
• Purdue
• Iowa
• Wisconsin
• Illinois

Date

January-March 2026

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