Game On, Campus
College Marketing Co. organized a multi-campus esports tournament for a gaming peripheral brand, hosting competitive events at 15 university esports arenas. Students competed for prizes while experiencing the brand's latest products firsthand. Live-streamed on Twitch with campus-specific commentary, the tournament series drew a broad live audience and positioned the brand as the go-to choice for collegiate gamers.
Campus Activations
Gaming & Technology
November 2025