Campus Marketing Experts

    Connecting Brands with Gen Z

    We're the bridge between innovative brands and the next generation of consumers. With ambassadors on 16,000+ campuses, we create authentic connections that drive real results.

    16,000+
    College Campuses
    10,000+
    Campus Ambassadors
    500+
    Brand Partners
    82M+
    Gen Z Consumers Reachable

    OUR STORY

    Built by Marketers Who Understand Campus Culture

    College Marketing Co was founded with a simple belief: the best way to reach college students is through their peers, not through corporate advertising.

    We've built a network of passionate student ambassadors across 16,000+ universities who genuinely love the brands they represent. This authenticity is what drives real engagement and lasting brand loyalty among Gen Z consumers.

    And we're college-focused, not college-limited: as part of Air Fresh Marketing (founded 2008), we bring Fortune 500 experiential staffing muscle to retail, events, festivals, and mobile tours nationwide — so campaigns that start on the quad can follow your audience anywhere.

    Nationwide campus coverage in all 50 states
    Student-led, brand-supported approach
    Real-time analytics and campaign reporting

    Authentic Campus Marketing

    A division of Air Fresh Marketing, est. 2008

    16,000+
    Campuses We Can Staff

    OUR VALUES

    What Sets Us Apart

    We're not just another marketing agency. We're campus culture experts who understand how to authentically connect with Gen Z.

    Campus-First Approach

    We understand student culture because we live it. Every campaign is designed around authentic campus experiences.

    Results-Driven

    We measure success by engagement, conversions, and brand recall—not just impressions.

    Innovation First

    We stay ahead of Gen Z trends, constantly evolving our strategies to meet students where they are.

    Authentic Connections

    No corporate speak. We create genuine peer-to-peer interactions that resonate with college audiences.

    WHAT WE DO

    Full-Service Campus Marketing

    From strategy to execution, we handle every aspect of your campus marketing campaigns.

    Campus Ambassadors

    Trained student representatives who authentically promote your brand on campus.

    Brand Activations

    Interactive campus events that create memorable experiences and drive engagement.

    Nationwide Reach

    Access to 16,000+ universities across all 50 states for regional or national campaigns.

    Data & Analytics

    Real-time reporting on engagement metrics, reach, and campaign performance.

    LEADERSHIP

    Meet Our Team

    Experienced marketing professionals dedicated to helping brands succeed on campus.

    JK

    Joey Kercher

    Founder & CEO

    Founder of Air Fresh Marketing (2008) and College Marketing Co. Forbes Agency Council contributor with 20+ years in experiential marketing, building authentic brand connections on college campuses for Fortune 500 brands.

    KK

    Kimberly Keeler

    Director of Operations

    Oversees campaign execution and ambassador management across all partner universities.

    KC

    Krista Castillo

    Account Director

    Leads client partnerships and strategic planning for campus marketing campaigns.

    Ready to Reach Gen Z?

    Let's create an authentic campus marketing campaign that connects your brand with the next generation of consumers.