College Marketing Blog
Expert guides, strategies, and insights for brands marketing to college students. From the #1 campus marketing agency in America.
Back-to-School Marketing Checklist 2026: 30-Point Brand Playbook
30-point B2S brand playbook covering timeline, channels, budget, KPIs, and execution for college student campaigns.
Read More →Welcome Week Marketing Guide 2026
How to plan, staff, and execute a campus welcome week activation that captures students during the highest-attention week of the year.
Read More →Dorm Room Sampling Guide 2026: Cost, Logistics, and ROI
Cost benchmarks, logistics, university approvals, sample-per-dorm metrics, and how to measure ROI on campus sampling campaigns.
Read More →Campus Brand Ambassadors vs. Student Influencers
Side-by-side comparison of cost, reach, content, conversion, and best-fit use cases. Plus when to combine both.
Read More →NIL Athlete Marketing Guide 2026
How NIL deals work in 2026, typical compensation ranges, contract structures, compliance, and how to identify the right athletes.
Read More →How to Market to College Students: The Complete 2026 Guide
Everything you need to know about marketing to college students in 2026. 10 proven channels, budget planning, ROI measurement, and expert tips.
Read More →What Is Campus Marketing? And Why Every Brand Needs It
Campus marketing defined, explained, and compared to digital-only approaches. Data-backed reasons why every brand targeting students needs campus presence.
Read More →Best College Marketing Agencies in 2026: How to Choose
How to evaluate and compare college marketing agencies. Key criteria, red flags to avoid, pricing expectations, and what separates great agencies from average ones.
Read More →How Much Does College Marketing Cost? Pricing Guide 2026
Complete 2026 pricing guide for every college marketing channel. Ambassador programs, product sampling, Greek life, influencers, events, and budget planning tiers.
Read More →HBCU Marketing: Why Brands Should Invest in Historically Black Colleges
Why brands should invest in HBCU marketing. $1.6 trillion buying power, loyal alumni networks, Divine Nine partnerships, and culturally authentic campaign strategies.
Read More →Ready to Reach College Students?
Get a custom campus marketing strategy. 500+ universities, all 50 states. Free quote in 24 hours.