Fraternities and sororities control the social pulse of every campus. Our Greek life marketing programs put your brand at the center of 750,000+ active Greek members nationwide.
Launch Your Greek Life Program · View All Services
Greek organizations are self-contained communities of highly connected students. We help your brand earn a genuine place in that community.
Sponsor fraternity and sorority chapters directly, providing branded goods, event support, and exclusive member perks in exchange for authentic campus promotion.
150-300 highly engaged students per chapter
Align your brand with Greek philanthropy events, some of the most attended and highest-energy campus events of the year, with strong community goodwill built in.
500-2,000 attendees per philanthropy event
Place your product in the hands of every student going through sorority and fraternity recruitment, the most social two weeks of the academic calendar.
Reach 20-40% of freshman class in 2 weeks
Partner at the IFC, Panhellenic, or NPHC council level for campus-wide reach across all Greek organizations simultaneously with unified messaging.
5,000-20,000 students per campus-wide program
We map Greek organizations at your target campuses, identifying the most influential chapters for your brand category.
We handle all outreach, contracting, and compliance coordination with chapters and Greek council leadership.
Brand teams deliver products, execute events, and activate social content at Greek events and chapter programs.
Post-program reporting on reach, impressions, and conversions, with a playbook to scale to more chapters.
Rush season, Greek Week, and philanthropy calendars fill up fast. Start planning now.
Get Your Greek Life Marketing Plan
Single chapter to multi-campus Greek council programs, we handle every layer of coordination.
Request a Greek life marketing plan: contact College Marketing Co.
Get answers to common questions about college marketing and campus street teams
Greek life marketing targets members of fraternities and sororities, more than 750,000 current undergraduate members across 800+ campuses, part of a community of roughly 9 million members and alumni nationwide. This audience is highly social, event-driven, and commands outsized influence on campus brand perception. Greek life activations include chapter sponsorships, philanthropy partnerships, rush event sampling, and exclusive member programs.
Greek members control much of the social calendar on campus and influence purchasing decisions for their entire chapter. The average Greek chapter has 50-150 members, each with extended social networks, so a well-placed Greek life activation ripples far beyond the chapter itself through tight-knit peer networks.
Fraternity and sorority philanthropy events, formals, date nights, rush events, Greek week competitions, chapter meetings, and end-of-semester celebrations are all available activation windows. We manage outreach and contracting with individual chapters or through IFC, Panhellenic, and NPHC councils.
We have relationships with Greek council advisors, chapter presidents, and national organization risk management teams at hundreds of universities. Our compliant activation approach ensures all programs meet university and national organization standards.
Yes. We coordinate multi-campus Greek life programs through our national network of campus coordinators. Programs can run sequentially or simultaneously across 10-100+ universities with unified reporting.