Side-by-Side Comparison
CollegeMarketing.co vs Refuel Agency
An honest comparison of CollegeMarketing.co and Refuel Agency (360 Youth) — pricing, university reach, service breadth, and which campus marketing agency is the better fit for your brand.
Choose CollegeMarketing.co if
- ✓You want public pricing, not a 4-week RFP cycle.
- ✓You need to launch in days, not quarters.
- ✓Your budget is $2.5K/mo to $250K — not a $1M annual minimum.
- ✓You want a partner whose only audience is college students.
Choose Refuel Agency if
Large CPG brands running 12-month, multi-audience programs with procurement-heavy decision processes.
CollegeMarketing.co vs Refuel Agency: at a glance
Multi-audience network agency (military, Hispanic, college, multicultural). 360 Youth is their college division. Founded 1989. Reach claim: 4,500 colleges. Pricing: Not published — enterprise-only quotes.
| Feature | Refuel Agency | CollegeMarketing.co |
|---|---|---|
| Specialization | 1 of 4 audience verticals | Campus only — exclusive focus |
| Pricing transparency | Opaque — RFP/contact-required | Public rate cards from $2,500/mo |
| Speed to launch | 4–8 weeks (enterprise-paced) | As fast as 7 days for single-campus |
| Universities reached | 4,500 (network claim) | 500+ active campus network |
| Years in market | 35+ | Backed by Air Fresh Marketing (10+ yrs experiential) |
| DTC/startup-friendly | Limited — Fortune 500 oriented | Yes — campaigns from $2,500 |
| Service breadth | Strong digital + experiential | 14 dedicated campus services |
| Real student ambassadors | Yes | Yes — verified currently-enrolled students |
Where Refuel Agency stands out — and where it falls short
Refuel Agency strengths
- ✓Established holding-company relationships and 35+ year history
- ✓Multi-audience network sells campus alongside military, Hispanic, multicultural
- ✓Massive Fortune 500 client roster
Refuel Agency gaps
- −Slow procurement-heavy onboarding designed for enterprise budgets
- −Pricing is opaque — no published rate cards or packages
- −College is one of four audiences; not their sole specialty
- −Long timelines designed around quarterly enterprise planning cycles
Want a real proposal — not a 4-week RFP?
Get a custom college marketing proposal scoped to your goals, target campuses, and timeline. Typical response: 24 hours.