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Beauty & FashionBeauty★ Featured
MAC Cosmetics - Powder Kiss National Launch
All Ages, All Races, All Genders
9 Simultaneous Cities
Markets
75+
Ambassadors Deployed
5 Major Retailers
Retail Partners
+40% vs Control
Sales Lift
Campaign Overview
MAC tapped CollegeMarketing.co to execute the nationwide launch of their Powder Kiss lipstick collection - one of their biggest product launches of the year. We deployed 75+ beauty-trained brand ambassadors across 9 major markets simultaneously, activating at MAC flagship stores, Macy's, Nordstrom, Ulta, and Bloomingdale's. Our team conducted live makeup applications, drove social sharing, and captured customer data. The launch exceeded sales targets by 40% in staffed locations vs. non-staffed stores.
Services Delivered
- ✓Brand Activation
- ✓Event Staffing
- ✓Sampling Activation
- ✓Retail Support
Campaign Photos
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