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+44 Formula One - The Wynn Las Vegas
Racing Into the Future
15,000+
Guest Interactions
11 Days
Duration
25+ Brand Ambassadors
Team Size
100%
Client Satisfaction
Campaign Overview
When +44 Formula One needed to make a statement at the inaugural Las Vegas Grand Prix, they turned to CollegeMarketing.co to staff their premium activation at The Wynn. Over 11 electrifying days, our team of 25+ brand ambassadors created VIP-level experiences for thousands of racing fans, managing guest flow, product showcases, and high-touch hospitality that matched the luxury positioning of both brands. The activation became one of the most talked-about experiences of race week.
Services Delivered
- ✓Brand Activation
- ✓Event Staffing
- ✓Experiential Support
- ✓VIP Hospitality
Campaign Photos
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