Wireless Made Simple
College Marketing Co. ran a recurring street team program for Visible wireless across a full season, combining festival activations, food truck tour stops, campus events, and convention crowds into a single sustained push rather than a handful of isolated appearances. The program ran nationwide, giving Visible a consistent street-level presence in markets across the country rather than concentrating effort in one city or region. Teams built around guerrilla street marketing tactics moved through high-traffic environments where potential customers already gathered, from festival grounds to college campuses, engaging passersby directly rather than relying on a fixed storefront or booth. Pop-up sign-up stations gave the street teams a way to convert those conversations into action on the spot, letting attendees sign up for the digital-first carrier without needing to visit a retail location later. Across more than 50 events staffed over the course of the season, College Marketing Co. kept crews in the field week after week, treating the program as an ongoing campaign rather than a series of standalone activations. That cadence let the brand build repeated visibility with the same regional audiences over time, reinforcing the brand's simple, digital-first message through familiarity rather than a single first impression. The campus activation component in particular gave Visible access to a young, digitally native audience already comfortable switching carriers for a simpler, more transparent offering. College Marketing Co.'s street teams carried that message consistently across every stop on the season-long circuit, from festival grounds and food truck lines to campus quads and convention floors.
Campus & Student Marketing
Telecommunications
2024