Delivering Happiness
College Marketing Co. partnered with Grubhub to enhance the brand's presence in New York City through targeted, on the ground activations in the competitive food delivery market. The engagement centered on restaurant catering street team services, putting brand ambassadors directly in front of the office workers, event planners, and local businesses that make up Grubhub's catering audience. College Marketing Co.'s team focused on strategic outreach across New York City, driving customer engagement and building brand awareness through direct, in person interaction rather than passive advertising. The approach let Grubhub's catering business connect with prospective customers where they work and gather, reinforcing the brand at the point of decision. Restaurant catering programs call for a different cadence than one off consumer sampling: consistent presence, repeat visits to the same commercial corridors, and staff who can speak knowledgeably about a catering offering rather than a single product. College Marketing Co. structured its New York City street team around that cadence, prioritizing sustained outreach over a compressed activation window. The Grubhub partnership reflects College Marketing Co.'s broader capability in market outreach and brand activation: dedicated street teams built around a specific vertical, in this case catering, and deployed consistently across a defined territory to build durable brand awareness over time.
Campus & Student Marketing
Food Tech
January 2019