Bold Engagement, Bold Results
College Marketing Co. partnered with Durex to execute a dynamic street team activation across Milwaukee, Wisconsin, over a two week campaign window. Brand ambassadors engaged the local community through product sampling, promotional giveaways, and direct consumer interaction at high traffic locations throughout the city, generating more than 50,000 brand impressions and distributing more than 15,000 samples. A documented event day, a Sports Game Swag Street Team activation, took place on February 27, 2026, near Vel R. Phillips Avenue in downtown Milwaukee, in the city's sports and entertainment venue corridor. College Marketing Co. fielded a 20 person team for the activation, using pre-game and game-day foot traffic to distribute product and connect with attendees ahead of the event. The Milwaukee campaign paired everyday street level sampling with a larger single day activation tied to a local sports event, giving Durex both sustained neighborhood presence and a concentrated push in front of a dense, engaged crowd. Scaling a 20 person team for a single event day, alongside the ongoing two week street team push, shows the staffing flexibility College Marketing Co. brings to consumer goods activations. Under the Bold Engagement, Bold Results campaign banner, College Marketing Co. continues to combine consistent street team coverage with targeted event day surges, giving Milwaukee consumers repeated, memorable touchpoints with the Durex brand.
Campus & Student Marketing
Consumer Goods
February 2026