Plant-Powered Beauty
Clarins partnered with College Marketing Co. to execute a multi-market product launch tour in the beauty and skincare industry. Our team provided event staffing, sampling activation, and street team promotion at Macy's and Nordstrom locations, ensuring a seamless and engaging experience for the brand while effectively reaching target audiences. The tour concentrated its heaviest push into a single week, September 27 and 28, 2024, when College Marketing Co. staffed beauty product sampling events in Costa Mesa, Boston, Chicago, Garden City, Skokie, Yonkers, Orlando, Boca Raton, and Arcadia, California, nearly a dozen markets activated within 48 hours. Each stop was staffed with three to five brand ambassadors running in-store sampling for the launch. Additional dates rounded out the tour on either side of that core week: an early stop in Arcadia at Macy's in late August, a Bloomingdale's activation in New York's SoHo neighborhood in early September, and a Flushing, New York sampling event at the start of October. The tour extended into November with additional sampling activations in Houston and the San Jose area, closing out a launch calendar that ultimately touched fifteen separate store events. By clustering most markets into one intensive activation week and then following up with targeted extensions in Texas and California through the fall, College Marketing Co. gave Clarins broad geographic coverage in a compressed launch window without sacrificing the five-person staffing depth needed to run sampling well at each individual store.
Campus & Student Marketing
Beauty
September 2024