Buffalo Wild Wings GO! - East Village Street Takeover

Urban Brand Ambassador Blitz

Campaign Highlights

• QR Code Scans: 3,400+
• Street Team Size: 12 Ambassadors
• Flyers Distributed: 25,000+
• Opening Week Traffic: +62%

Overview

College Marketing Co. mobilized a high-energy urban brand ambassador squad to blanket NYC's East Village for the Buffalo Wild Wings GO! launch. Our street teams hit every block, distributing menus, offering exclusive opening-day deals, and creating pop-up engagement stations at busy intersections. The campaign combined classic guerrilla flyering with modern QR-code-driven digital engagement to drive immediate foot traffic.

Project Details

Category

Campus & Student Marketing

Industry

Food & Beverage

Services

• Urban Brand Ambassadors
• Guerrilla Flyering
• QR Code Activations
• Street Team Promotion

Markets

• New York City

Date

September 2024

View More Work · Start Your Project