Events & Sports
College Marketing Co. partnered with American Bike Ride to execute event staffing from March 8, 2025, to August 11, 2025. Our team provided essential support to ensure a seamless and engaging experience during the event, effectively enhancing participant interaction and satisfaction. That 2025 season opened with two days of booth assistance at the Philly Bike Expo inside the Pennsylvania Convention Center on March 8 and 9, and closed out with booth support at the Ardmore Rock & Ride in Ardmore, Pennsylvania on August 10. In between, College Marketing Co. staffed the Dallas Arts Weekend Bike Ride across two days in April, the Five Boro Bike Tour in New York City in May, Bike to Work Day booth assistance in Washington, DC, and a Fan Zone activation for the Dallas Bike Ride at Cotton Bowl Stadium. This 2025 program built on event support that College Marketing Co. had already been providing since spring 2024, including Bike to Work Day energizer stations in Philadelphia at the Penn Museum, the Tour de Frederick ride in Walkersville, Maryland, the DC Summertime Ride, and repeated poster and flyer distribution runs through Washington, DC and Philadelphia ahead of ride days. Across both markets, staffing was typically lean and mobile, one to two team members per event, matched to the pop-up nature of booth assistance, asset pickup, and on-course support that bike ride organizers need. The result was consistent, dependable coverage across a growing multi-city ride calendar spanning Pennsylvania, Maryland, Washington DC, Texas, and New York.
Campus & Student Marketing
Events & Sports